Our Story

Welcome to Soha Diamond Co. We’re Aubree and Soha, a married team of jewelers redefining what it means to be your jeweler for over ten generations of the craft. In fact, our last name translates to “Family of Jewelers.” You could say it’s what we were born to do.

But our legacy doesn’t stop there. Our story, just like yours, is written in the stars.

Imagine you’re stargazing, staring up at the clear night sky. You’re quick to identify a familiar constellation, The Big Dipper.

Soha is the fainter companion of a rare double star that appears as one in the handle of the Big Dipper. This star is symbolic of your relationship’s bond and unique journey through the universe together, as one.

Here's how to know if we're your kind of jeweler

• You’re intimidated by the reputation of traditional jewelers. Your experience is equally as important as the end result.

• You want something more personal than a style pulled right from the case. You also view your purchases as “ours” and not “mine.”

• You’re looking for jewelry made in the most ethical way possible. You want to prioritize your relationship without compromising your values.

• You’re clueless as to where to start and are looking for a trustworthy guide in the process.

Ring shopping can be complicated. Add in the whirlwind of emotions surrounding your purchase, and you're completely overwhelmed. That’s why we’re here.

Founded in 2017, Soha Diamond Co. is the jewelry experience reimagined for the modern couple. Though we’re rooted in history, our process is anything but traditional. Your visit with us is a one-on-one, personalized design experience. Our by appointment showroom is a non-judgemental, pressure-free setting for you and your partner to share your story with us.

Our expertise is at the heart of your experience. Learning about you as a couple allows us to guide you every step of the way, empowering you to make informed decisions about your design as a couple, all in an intimate setting. You'll leave Soha Diamond Co. feeling confident in a design that truly reflects your story, values, and lifestyle.

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Meet Your Jewelers

Hello, I'm Soha.

I come from a long line of jewelers. As a first-generation Iranian-American, I still have family operating a store in downtown Tehran, Iran. With my last name, Javaherian (Jah -va-hair-eon) translating to “Family of Jewelers,” I wanted to continue the tradition while carving out my own path. Growing up in Wisconsin, it was hard to envision how this future could come to life.

At twelve years old, I spent a summer I’ll never forget in Tehran, shadowing my grandfather, uncles, and their dedicated staff. This memorable childhood summer was a once-in-a-lifetime opportunity that I cherish. Looking back at it now, I realize it was a glimpse of a dream that would take seventeen years to come to fruition as Soha Diamond Co.

Today, I serve as a board member of the Midwest Jewelers Association (MJA) and as the Education Chair of the GIA’s Wisconsin Alumni Association Chapter.

I’m grateful for the opportunity to share my passion with couples on a daily basis, as I’m reminded that I’m continuing in my family’s legacy as a 10th generation jeweler.

Hi, I'm Aubree.

I’ve always had an entrepreneurial spirit and a knack for design. At eight years old, I started my first professional endeavor painting rocks and selling them at family garage sales. You could say this hobby foreshadowed my future love for diamonds and gemstones.

Today, I work alongside Soha (my high school sweetheart), working closely with couples like you to design a signature heirloom that's authentic to your story. Receiving my certificate as an Accredited Jewelry Professional from the GIA allows me to utilize my knowledge of gemstones, metals, and designs while also incorporating my creative spirit.

My absolute favorite part of my day is meeting couples and hearing their unique and authentic love stories. Turning that story into a personalized design, and knowing they’ll be wearing these pieces for the rest of their lives, is a dream come true.

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Contact Us Today!

Have questions for us? Send us an email and we'll respond within 1-2 business days. Our Studio hours are Monday - Thursday, 10:00 - 6:30, and Friday 10:00 - 5:00.

If you're local, visit us in person! Schedule your appointment below. We're excited to meet you!