Jewelry runs deep in our family, as our last name translates to "Family of Jewelers." We’re a 10th generation jeweler, GIA full-ride scholarship recipient, GIA Graduate Gemologist (GG) and Accredited Jewelry Professional (AJP). As a former diamond grader and with experience at one of the top luxury jewelry retailers, we are proud to be an advocate and believer in laboratory grown diamonds. Why? Because they exhibit the same physical, chemical, and optical properties as their mined counterparts. This means that they are, in every way, as diamond as can be.
We decided to pursue our multi-generational family trade of gems and jewelry. Of which the industry, since its inception, hasn’t seen a meaningful change that directly benefits the environment and its most precious resource: you, the consumer. Why? Simply put: The jewelry industry wants to romanticize your experience with jewelry by using tactics that redirect your attention to make you “feel good” about your purchase. Conveniently leaving out that for approximately every 1 carat of cut and polished diamond, 14,693 pounds (7.35 US Ton) of ore is extracted from the earth.
We look past "traditional" views and concepts when it comes to jewelry and diamonds. Our vision is to offer you exclusively laboratory-grown diamonds and gemstones in recycled precious metals. We believe you should never have to sacrifice or violate the environment and human rights in order to wear fine jewelry. We're here because you deserve to have an option. You're here because you're not conventional. You never take things at face value, you challenge the status quo, and you always dig deeper. You're just like us. Welcome to the family.